GEW Workshop – Effective Persuasion: Using Celebrities for Driving Behaviour Change
November 10 @ 5:00 pm - 6:00 pm
- This event has passed.
As a part of our Global Entrepreneurship Week celebration, we are organizing a workshop titled “Effective Persuasion: Using Celebrities for Driving Behaviour Change” led by Diksha Radhakrishnan,
Deputy Director [Lead – Behavioural Design & Impact Lab], Centre for Social & Behaviour Change, Ashoka University.
The session would revolve around how celebrities drive behaviour change; selecting the ‘right’ celebrity endorser & using them effectively for building a narrative.
Date – 10th November 2021
Time – 5-6 PM IST
Register now at https://www.gew-ashoka.com