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Centre for Social and Behaviour Change

Ashoka University is happy to announce the creation of CSBC, the Centre for Social and Behavior Change, to develop new communications tools to bring about social and behaviour change in order to advance pro-poor development programmes in areas such as public health, water management, sanitation, disease eradication and poverty reduction.


One of the main aims of the Centre will be to build research-based capacity among stakeholders including ministries at the Centre and state levels in India and elsewhere for drawing on evidence-based communication products and tools. The Centre will facilitate the design, planning and execution of communications campaigns to promote social and behavioural change in priority areas with a particular focus on the poor.


Financed by a grant from the Bill and Melinda Gates Foundation (BMGF), the Centre will be housed on the Ashoka University campus with an office in New Delhi, and involve a tri-cornered partnership between Ashoka University, Professor K. “Vish” Viswanath from Harvard University’s T.H.Chan School of Public Health and WPP, a world leader in marketing communications.


Ashoka University will deploy its own expert faculty from the fields of media and communications, anthropology, psychology and behavioural sciences, politics and computer science to undertake projects to produce evidence through primary research, incubate pilots, develop content and provide technology solutions to reach low-income groups. 


Professor Vaiju Naravane who heads Ashoka’s Journalism, Media Studies and Film Studies Programme will serve as the Centre’s Executive Director.


For further details, please write to us at

Centre for Social Behaviour Change


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