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Ashoka Bulletin
The ABC of Business: Masterclasses and Competitive Events
The Ashoka Business, Consulting, and Investments Club, organised the Ashoka Business Conclave to empower the youth to ideate, innovate and implement business solutions.

The business vertical of the Ashoka Business, Consulting, and Investments Club, organised Ashoka University’s 2nd Ashoka Business Conclave 2019 last month. With an objective to empower the youth to ideate, innovate and implement business solutions, participants were asked to develop business and marketing plans in three events in the fields of Fashion Management, Restaurant Management and Film-Making and Marketing.



The Conclave had three competitive events, each preceded by a Masterclass, delivered by an expert. In addition there was a keynote speech by Ms. Shaili Chopra, business journalist, author and founder of SheThePeople.TV. Her speech focussed on journalism in a digital age, women empowerment, women and voting.



The first competitive event, Fashion Management, tested participants’ ability to build a fashion brand, develop a business and marketing plan around it, and handle a PR crisis on-the-spot. The Masterclass for this event was delivered by Ms. Monika Chaudhary, the founder of Lakme
Fashion Week brand, MonikaNidhii and focused building a business model around a fashion brand.



The second event, Restaurant Management evaluated participants on building a restaurant chain with a focus on marketing, revenue and cost. The Masterclass was delivered by Mr. Varun Tuli, founder of Delhi’s favourite Asian restaurant chain Yum Yum Cha, who explained how to start a restaurant chain.



The final event, Film-Making and Marketing was about creating an ad for a bottle of water, along with a marketing plan and a budget to support it. The Masterclass was delivered by Mr. Kireet Khurana, founder of Climb Media, also Bollywood director who has created more than 500 ad-films. He taught participants about the ideation behind films and advertisements and budgeting.



This year ABC 2019 took a different approach by providing delegates with the opportunity to directly interact with experts via the Masterclass and addressed the interest of students from various liberal arts fields.


The ABC of Business: Masterclasses and Competitive Events