Advanced Branding and Consumer Behavior

Taught by Vani Dandia

How are iconic brands built? What gets them there, and how do they stay there? How do smart marketers influence consumer behavior to make their brands even stronger? And get more business.

The course will involve sessions on topics such as: Creating the ‘Brand Book’; What’s good consumer research; Launching a new brand; The when and how of rebranding; What is brand architecture; What is the real purpose of ‘purpose marketing’ (PM); Growth Marketing (GM); B2B Essentials; Marketing to Gen Z – is it different?; Consumer Psychology; How is advertising on digital platforms/ social media different?, etc.