Branding and Consumer Behavior

Taught by Vani Dandia

How are iconic brands built? What gets them there, and how do they stay there? How do smart marketers influence consumer behavior to make their brands even stronger? And get more business.

The course will involve sessions on topics such as: What is the value of a strong brand?; The Psychology of Consumer Behavior; Fundamentals of Advertising; How do I pick the right celebrity for my brand?; Why is Influencer Marketing so big today?