Taught by Shradha Agarwal
Integrated digital marketing strategy in 2023 is about how to do we pull, sell and manage loyalty across consumer cohorts. While, today consumers loves authentic brand but they still believe in a fling than a marriage. How do we reach out to this consumer in this cluttered space? How do we keep this consumer engaged with us? What do we do to keep them coming back to us?
The complete digital marketing strategy today for any brand lies in 3 simple Cs, now whether you are a budding entrepreneur, a digital manager for a brand or working in a digital agency.
- Content : To reach, engage and drive experiences
- Commerce : To pull (and not push) them down the funnel
Community : To keep them engaged and coming back
