Taught by Shantanu Bhanja, Nitin Chaudhary
Whether you are a start-up founder, product manager, marketing manager or sales head, this introductory course will provide you with real world knowledge and the tools you will need to build a successful business.
Students will get a strong foundation and practical understanding with actual techniques and solutions for identifying a market landscape, building a value proposition, understanding the buying process and the role of different stakeholders in the decision making process, and create winning strategies over competition.
Explorers on this journey will get exposed to different types of business models and their respective Go-to-Market strategies as well as success models for e-commerce and modern trade. They will get a hands-on experience of building pricing models and experience real in-market situations to appreciate the role of the various levers of business. Some of the other themes that will run through the course will be KPIs for success, Influencer marketing and the Lifetime value of a customer.