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Strategy and Leadership in Family Business

Taught by Nupur Bang

From the clothes we wear (Zara, Pantaloons, Raymonds), to the mobiles we carry (Samsung), to the airlines we fly (Spicejet, AirIndia, Vistara), family businesses are all around us. They are the kirana stores we buy our groceries at, the round the corner toy store, and the Malls we frequent.

How much do you know about them? Why are they different? Do you belong to one? Are born to such a business family? Will you work in one? Will you advise one? Will you research one as a security analyst or an academician or consultant?

Then this course is for you!

This course introduces the students to:

  1. The role of family businesses- from SMEs to large business houses- in nation building, economy, and growth-transformation from manufacturing to services to ML/AI/E-Comm.
  2. The dynamics in family businesses, their growth despite the challenges and the road ahead for them.
  3. Opportunities and challenges, roles and responsibilities, and aspirations of the next-generation members in a family business.
  4. The complexities in family businesses are greater due to the involvement of family members and ‘skin in the game’.

Study at Ashoka

Study at Ashoka