Brute aims to launch innovative unique sound products in India. The aim is to sell quality products which stand out to the competition within the same price range. The first product BRUTE KB11 is an unique wireless headphone which is convertibles into a wireless Bluetooth speaker. They feel we can do much better if we have a diversified fixed distribution line in which our product can move in more quantity. Getting corporate orders has been a problem for the company. If they can tap in those, profit margins can be high. Once they have good base for the first product, it will be easier to launch new products with same distribution network.