Bibek Banerjee

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Bibek Banerjee

Head of the Department, Professor of Entrepreneurship and Management, Ashoka University

Ph.D. Purdue University
bibek.banerjee@ashoka.edu.in

Bibek Banerjee is a Professor of Entrepreneurship and Management at Ashoka University. He has extensive experience in institution-building, consulting, leadership and talent development, and executive education. His leadership development initiatives have benefited several global organizations, including Ericsson, Coca-Cola, Citibank, the Aditya Birla Group, Microsoft, GE-Genpact, Jubilant FoodWorks, Infosys, the TATA Group, Unilever India, HDFC Bank, TVS Group, Phillips, and the Indian Oil Corporation. As the Chairperson of the Marketing Area at IIM Ahmedabad, he was among the first management academics in India to successfully integrate engaged learning methods, such as simulations using digital technology, into the curriculum. He also co-founded the Centre for Research in Retailing at IIMA. During his tenure as Director General and Academic Mentor of the IMT Group of Institutions, IMT Ghaziabad achieved the prestigious AACSB accreditation in record time.

Bibek Banerjee, in his capacity as Honorary Director of the Academy of Indian Marketing Professionals, played a pivotal role in conceptualizing and implementing the Doctoral Consortium for Scholars and Young Faculty in Marketing & Consumer Sciences in India. Over his academic career spanning three decades, he has published in top-tier international peer-reviewed scholarly journals and has held visiting professor positions at several universities worldwide.

In 2020, Bibek Banerjee joined Shiv Nadar University, where he served as the Dean of the School of Management and Entrepreneurship (SME) and also as Senior Dean and University Head of Strategic Initiatives. He established the Academy of Continuing Education (ACE) at the university and was its founding Dean, leading the academy’s efforts to create a platform that fosters collaboration between academia and industry on contemporary challenges shaping business and ecosystem sustainability in the digital age.

Before joining Ashoka University, Professor Banerjee held the following positions:

  • Professor, Indian Institute of Management Ahmedabad (IIMA)
  • Managing Director, Duke – IIMA Collaboration on Executive Leadership Education
  • Director & Group Mentor, IMT Ghaziabad, Dubai, Nagpur
  • Senior Dean (Strategy) and Professor, Ahmedabad University
  • Senior Dean (Strategy) and Professor, Shiv Nadar University (SNU)
  • Dean, School of Management and Entrepreneurship (SME) at SNU
  • Founding Dean, Academy of Continuing Education at SNU
  • Member of Asia Pacific Advisory Board of AACSB, 2014-16 – oversaw the progress and advancement of Asian business schools along key quality metrics
  • Director, Academy of Indian Marketing (other co-Directors are Dr Jagdish Sheth) – collaborate with Dr Sheth and American Marketing Association in advancing scholarly research in marketing management in the Indian subcontinent since 2014.
  • The first recipient of AIMS International Award for Outstanding Leadership as Business School Director in India
  • Invited keynote speaker at AACSB conferences on topics in Institutional Collaborations, Learning Outcomes and Assurance of Learning
  • Voted by the students at IIM Ahmedabad as “Professor of the Year”
  • Rated by executives as among the best faculty in executive education programs taught over the past 30 years
  • Research paper on Sequential Comparative Advertising was a nominee in JDC Little Festschrift 2009 – 2010, MIT, USA
  • At IIMA – recipient of several research grants, 1995-2010
  • At Purdue University – Purdue Research Foundation Grant, 1994
  • At Purdue University – Krannert Thesis Grant, 1992-1993

MBA/PG Level

1) Strategic Marketing – This course uses a marketing strategy simulation as a pedagogical platform
2) Brands, Advertising and Integrated Marketing Communication
3) Games and Strategic Behavior
4) Research Design for Marketing Decisions
5) Marketing Management I & 2 (core courses)

Doctoral Level

1) Readings Seminar in Marketing Management
2) Quantitative Models in Marketing
3) Game Theory and Strategic Behavior

Undergraduate Level

6) Principles of Marketing
7) International Marketing
8) Distribution and Supply Chain Management

Study at Ashoka

Study at Ashoka

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