Ishi’s day usually begins with a cup of tea and word puzzles. Her favourite ones include Wordle, Nerdle, Quordle and Waffle. A keen and top-percentile student of Sciences & Math in school, Ishi widened her knowledge streams by pursuing Advertising at the undergraduate level. Alongside her professional stint at Dentsu Webchutney, Ishi represented her agency on international forums. She was part of the Google Rare Fellowship cohort of 2021 – a global program for emerging creative talent that works closely with Google’s in-house creative functions. She also participated in the Young Cannes Lions Awards in 2021. In 2022, Ishi joined DDB Mudra in the strategy function to lead legacy brands with digitally affluent, youth-facing cultural strategies. Her never-ending curiosity for data & behavioural sciences, combined with contributions to scaling businesses, has sharpened her perspective for the future. Her drive to be socially aware and expand her understanding of diverse disciplines brings her to the YIF.
