Ruppal Walia Sharma is professor of marketing at SP Jain Institute of Management and Research. She heads the Delhi centre of the institute and is the chairperson of the post-graduate programme in general management.Ā
Ruppal previously worked in the corporate sector, across marketing and brand management profiles. She undertakes consultancy assignments for the industry and regularly shares her expertise with selected start-ups in helping them develop strategy. Her interests primarily lie in the areas of brand management, strategic marketing, and design thinking. Ruppal also serves as a reviewer for the Emerging Markets Case Studies Journal and Asia Pacific Journal of Marketing and Logistics.
Ruppal earned a PhD in brand management from BITS Pilani.
Courses Taught ā Design Thinking and InnovationĀ
Areas of Interest – Brand Management, Strategic Marketing, Design Thinking
