Boondh works in menstrual literacy and destigmatization, and offers affordable eco-friendly products like Boondh cups to menstruators across socio-economic strata in India. Their projects have been in rural, tribal and urban India. They are a service cum product social enterprise working towards better menstrual healthcare and environment sustainability. Their approach to work is public-private partnerships with the govt. for MHM programs, partnerships with Corporates for CSR delivery and working with the development sector apart from urban operations and e-commerce. They are socially inclusive and work on period positivism across cultures.
