Since its inception in 2011, the True North Foundation has dedicated itself to initiatives focused on changing the everyday lives of the underprivileged in a positive way. The Foundation has aimed to create a meaningful impact and give back to the community. It initially started with individual contributions for funding various causes, but gradually developed into a larger collective effort to drive action through a cohesive approach.
The Foundation emphasises on projects that have the potential to create a scalable positive impact on society but are generally unable to secure mainstream funding. True North seeks to be a responsible corporate citizen and contribute to the well-being of the larger community. The Foundation has partnered with leading NGOs as part of their Responsible Citizenship initiatives.